What does 2030 look like?

Recently, we've been exploring what the world will look like in 10 years. The below are some anticipated trends, in no particular order.

Excuse the brevity & disconnect between some statements. This is a direct copy of notes that we have made from a number of different conversations. We hope that it is thought-provoking at least!

Privacy & Data

Individuals will have more control over their personal information. We will likely see the emergence of personal data assistants who make it easy for us to see what information we are sharing and to subsequently decide what information we would like to withhold e.g: Duck Duck Go.

Another interesting development will relate to the power that AI brings to our decision-making. Prescriptive analytics will be used to warn us of negative comments before we post them based on previous responses that similar comments have received.

Genetic Editing

It's estimated that inequality is likely to widen over the next 10 years not due to money, but due to the early access that the wealthy will get to genetic editing technology. It's expected that there will be technology allowing individuals to modify their physical and mental genetics to live a better life (e.g. mental health surgery).

Whilst it is expected that genetic editing will eventually become mainstream, early adoption of this technology will only be available to wealthy individuals, likely widening inequality across society.

Augmented Reality (AR) & Artificial Intelligence (AI)

It is expected that the Fifa e-World Cup will be the most watched sporting event in 2030 as Augmented & Virtual Reality shift even more attention online.

Haptic suits will become the missing piece to the current 3 dimensional environment that AR & VR currently offers. These suits will allow consumers to feel physical sensations in alignment to the virtual experiences that people feel.

Augmented Reality glasses will allow consumers to customise what they see (and hear) when they are within their own homes, or walking around in public. It is likely to extinct television as we know it. Individuals will be able to look at the same TV screen, but view different things in accordance to their glasses.

The popularity of AI Robot Companions will boom in the next 10 years, particularly for sex, or as company for the elderly.


In China, 4 in 10 consumers claim that they would consider using a single company for all of their lifestyle needs by 2030 - Shopping, Financial Services & Health Care. The concept of "titan brands" will open up opportunities for large organisations to become a "one stop shop" for customers.

Health consciousness is going to be of paramount importance to customers globally, forcing all brands to become a "health brand". A centrepiece to this increased health-consciousness will be non-alcoholic replicas of alcoholic drinks.

In addition to the above, predictive tools will be able to demonstrate how a certain food or drink directly impacts the body, assisting consumers gain insight into future health risks. The intangible impacts of drinking alcohol / smoking cigarettes will suddenly become more tangible.

5 Star Citizens

Public & private entities are going to become extremely intelligent with the data they have on customers. Instead of customers rating the service that they have had with a brand, the brand will rating the quality of the consumer.

It will be standard practice [by 2030] for brands and governments alike to rate their consumers / citizens across a whole range of factors

Similar to what is currently occurring in China (via their social credit score), consumers will become more accepting for government to use their personal data to assess their trustworthiness.

A person's reputation will no longer be qualitative in nature. It is highly likely that individuals will have a reputation score across work, personal and public service areas. For example, the fact that you don't shout a beer at the pub for your mates could impact your personal reputation score - making it harder to make friends down the track.

Don't believe us? Check out Crystal Knows.

Emotional Intelligence as a differentiator

Automation and robots will continue to evolve in workplaces over the next 10 years. It is subsequently going to become extremely important to have great emotional intelligence. Automation is going to make workplaces more efficient over the next 10 years however there will always be a need for employees who understand how to operate & navigate the complex systems being managed by automation.

Within the home, AI is likely to provide hyper-personalised leisure suggestions to consumers as models further understand your human behaviour. This however, could become a self-fulfilling prophecy which would allow humans and organisations to offer spontaneous moments of discovery to spice up an individuals life.

Finally, it is extremely likely that 4 day work weeks will become the norm. It is anticipated that a large technology company will announce 4 day work weeks as the norm by 2022.

Subscription Models

Software as a Service (SaaS) models took the world by storm between 2010-2020. In the next 10 years, we suspect that Employees as a Service (EaaS) and Cars as a Service (CaaS) will become the new trend.

COVID-19 has accelerated remote working. In addition to this, there is an increasing trend for younger individuals wanting to work for themselves as they leave University. We predict that these two items will cross-connect to create a large freelance employee population, who will be utilised for specific tasks, instead of becoming a full-time employee.

Similar to the above, we predict that the evolution of driverless cars will reduce the need for individuals to own a car. If the car can drive itself, there is no need to store the car in their own home - they just need to simply order it when they are ready to go somewhere. We predict that a company like Uber will be bought by a federal government, with cars becoming another form of public transport.


In the last 20 years, software ate the world. In the next 20 years, AI and AR will eat software...


The Bearded Man

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